Why is content marketing so impactful in the digital and traditional media space today? After compiling research from starting my own business, reading books/articles, and using my own knowledge, I'd …
Marketing
Blue Bell's "Some Say" ice cream advertisement--through the depiction of a gleeful family--appeals to the intrinsic desire in parents for comfort, stability, and happy children. The advertisement make…
CRM stands for customer relationship management and is a significant way to grow your business. CRM technology can keep the relationship between the business and its consumers healthy by storing, orga…
After much outrage from consumers that followed the Dove ad there needs to be quick steps taken to rectify the situation. First, a real heartfelt apology from CEO Suzzy Sammons would be a good start. …
Children today play a big role in a very major consumer market, with direct purchasing power for snacks and sweets, and indirect purchase influence while buying big and expensive items. With having th…
In the recent years artists have been exploding in popularity because of advertisements endorsing their music. Companies like Apple, Samsung, Microsoft, and many more have been putting artists in thei…
Market Analysis: Industry, Customer, and Competitive Analysis Customer/Client/Community Base The primary customers of Panacea Plants will be women - presumably middle-aged and of white and/or Africa…
Introduction Would you do anything to keep your children safe at school? Established in 2009, Guard Dog Security strategically and ethically found a way to help protect children and teenagers from th…
Market Description Brandy Melville operates in the fashion retail industry. The retail industry is one of the biggest industries in the world and is still growing and expanding. Globally, the fashion…
Research has proven the importance of blogs as a communication tool in businesses. Blogs are well-known for their two-way symmetrical communications with readers (Donald K. Wright & Michelle D. Hinson…