Marketing

For the longest time, men and women have been designated specific roles to fulfill. Woman are to cook, clean, and take care of the kids. On the other hand, the role of m…

The advertisement is by Volkswagen. In the advertisement shown above, the headline is the most prominent and is directly addressing people who do not usually buy their c…

Have you ever wondered about the laundry detergent you use in your daily load of laundry? What about the commercials on tv for that laundry detergent? Are you really get…

Online reviews are an extremely important component of business profit and representation among other competitors. The article titled “Customer Motivation and Resp…

Advertising to children is awful and should never be allowed. Children are being tricked into buying things. Advertisers abuse the fact that kids cannot really know the …

In today’s society, many local retailers intentionally use psychology to lure local consumers into spending more than they intend to when it comes to purchasing pr…

Consumer behaviour is a psychological part of an individual which makes the difference in purchasing any goods, services and anything else. The behaviour of any consumer depends on many factors whi…

This article was a picture-perfect portrayal of leadership in business to immensely benefit their company. CEO of Starbucks, Kevin Johnson, has dealt with plenty of quar…

Social media relates to interactive internet applications founded on Web 2.0 technology (Kaplan, 2010). They have become an in-demand communication vehicle between compa…

I have been interested in becoming a marketing manager ever since I started getting serious about a career. Every career interest test that I take gives me the same top …