Advertisement Analysis Essay Example

The ad works by catching the eyes of women and men by showing the type of ring a beautiful woman should have and also making it seem it's affordable for men to buy for their girlfriend. If a woman sees a beautiful woman having a nice ring she could get jealous that she doesn't have the ring like the woman in the ad. This may cause the jealous woman to ask their significant other if they could use their two month salary to get the ring. However this is also aimed at men because they will look at a beautiful woman and think they must use their two month salary to get a ring for their significant other to show them how much they love them. The words and visuals in the ad are used to capture the attention of the buyer to make them think that it's not something they want but something they need.

The ad tries to make it seem that two months' salary isn’t that much to spend on a ring that any woman would love just like the beautiful Jane. The quote from the ad is “2 months’ salary showed the future Mrs. Smith what the future would be like”. I believe this quote tries to make the person looking at it either think they must buy this ring for their significant other or that if you don’t have this ring then your future won’t be as good as if you do have the ring. This quote really aims at getting the buyers attention. You must have this ring to show that you want a good future with your significant other or else you don't because any other ring is a bad future. They repeat the quote twice because first they want to catch the buyers attention and than its used again in the paragraph to remind the reader again after they were stuck looking at the picture.

The woman chosen in the ad was made to what most men would find attractive and also aiming at getting females jealous of her. She does a pose to show off the ring but also makes a face to the buyers in a way that says ”you wish you had this ring”.  Also the the outfit she is wearing is blue just like her eyes which catches the buyers attention by seeing the similarities between the two of the fashion one must have. This company is really aiming at making the buyers feel like they must get this ring in order to feel as attractive as her. But also wants men to feel that they should give their lover a ring like hers if they truly think she is as beautiful as the girl from the ad. It even has a phrase at the bottom of the ad that says a diamond is forever signifying that the ring determines if you want your relationship forever you must get this ring. They use the combination of an attractive woman and an expensive ring to make the buyers want to buy the ring. 

The paragraph in the ad is used to tell a short story about the ring by saying several things that make you think. For intense just look at her part after the quote is trying to tell the buyer a beautiful woman like Jane has this ring. They also aim at making the ring seem affordable and that a two months salary isn’t that much for a ring. Also the last part of the paragraph is very smart because it makes the buyer believe that if they give their girlfriend this engagement ring then other men will ask when the wedding will be instead of trying to flirt with her. So not only is this ring meant for beautiful women to have, it will also make men want the ring to make other men back their girlfriends. The paragraph is short, straight forward and gets the message across of why they believe the buyer needs to have the ring  

Overall this ad works by catching the eyes of women by showing the type of ring a beautiful woman needs and making men believe they need to get their girlfriend this ring. This ad makes people to either get jealous that they don’t have the ring but also that they need to have the ring. Everything from the words to the visuals shown were used in a way to make anyone who's in a relationship believe that they must have this ring. The buyer believes the ring is affordable even though they would use of two months of hard work for one ring that will. They use the combination of an attractive woman and an expensive ring to make the buyers want to buy the ring make their girlfriend love them forever. In theory the ad was used to make buyers think about themselves and believe that the ring in the ad is important to a good future with their lover.