Bio Oil Advertisement Analysis

Advertising is something that can be seen in day-to-day life, walking down the street, sitting at home watching TV, or while reading the newspaper. Advertising can be found all over the world, usually selling a product or an item in bulk. There's no limit when it comes to advertising and it’s a constant battle for businesses and companies as they try to be the best brand, which is why there are so many advertisements out in the world. In order to be the best, companies have to be strategic, and not only make the product tempting to buy, but also appeal to the people wanting to buy it, and how their values may lead to them wanting to purchase the product.

One of the most recent 2021 Women’s Health magazines has an advertisement for Bio-Oil is a Skincare Oil which is supposed to help with stretch marks, scars, and uneven skin tones. Bio-Oil is a brand that has been out for a while, but most recently started gaining more attention within the last few years. The picture is presented with a bold red background with water drops around the bottle of Bio-Oil, which is laying in the center. This Ad which is featured in the Women’s Health Magazine correlates Health with beauty and skincare and believes that taking care of your appearance is important to women who purchase the magazine, who may be in the age range of 16-38. Companies use advertisements to not only sell their product but also use ethos, pathos, and logos to appeal to potential buyers through their, emotions, someone credible, and thorough facts.

Ethos QUESTION THEM!! WHAT DERMATOLOGISTS? ONE OR A FEW?? When looking over the ad for Bio-Oil, it can be seen that there is no specific person displayed or being shown. People may question this and wonder how ethics is involved if no one is shown, but if they look deep into the text they will come to realize that the creators of the Bio-Oil Ad talk about someone who is extremely ethical when it comes to Skincare, and whos better at giving advise on skincare than a dermatologist. In the ad, it shows that there is just the product and lots of information below explaining what the product can do for people. So how does this company appeal to ethics? Instead of using a picture of a person, they talk about a doctor.  In the ad, it specifically says, “Clinically proven and dermatologist recommended.” (Women’s Health). Even though does not state any celebrities in the text, it is still ethical because a dermatologist is a doctor for people’s skin. If a doctor recommends the product, people will go on to believe that it is a great product because a doctor recommends it. If somebody didn’t know what a dermatologist was, they could easily search it up and see that they are actually doctors. Doctors are usually trusted because they have had years of study to get into the position they are in now.

Pathos  ( two paragraphs, how it does it, And how does it make people feel.

Some people may believe that pathos isn’t incorporated into this ad but the ad does a tremendous job at secretly appealing to people's emotions, even if it might not seem like they are. For example. “[T]o help with the appearance of scars and stretch marks” (Women’s Health). Stretch marks are something a lot of women have and are insecure about. This product that advertises and says that it can get rid of a women’s stretch marks can appeal to them emotionally because it can fix something that they are insecure about, which may make them happier. Flaws like these may make women feel uneasy or nervous, especially if other people have to see them, so the ad promising them that it will help with those insecurities may make those women uneasiness and nervousness about those insecurities go away.  The ad also uses the hashtag, “#LoveYourMarks” (Women’s Magazine) to help women understand that it is ok to have flaws and that it doesn’t make us ugly or imperfect. The ad uses the emotion of love to help women understand that it's okay to love their bodies.

How it appeals to logos

In the ad, there are a few subtle ways logic is implicated. For example, “Helps improve stretch marks and uneven skin tone.” (Women’s Health). Here it claims that that.