Compare and Contrast Essay: Brand Products and Non-Brand Products

When you see the cover of a book, you assume if it is going to be a good or a bad book. As for judging the book, we do the same when judging non-brand products and brand products. For example, when looking at clothing we look at the label of the brand. Secondly, if there is a brand, it means the product is at a higher price. Yet it is different with non-brand products because they have lower prices due to not having any label. While both brand and non-brand have the same quality, only brand products are more likely to sell more.

In the process of shopping, consumers are more interested in what kind of brand it is. Most times when people go shopping, they look at the name of the brand. The name of the brand tells a consumer if the product is worth buying. For example, when women buy makeup. They look at the brand name and see if this certain brand obtains an efficient product. If it doesn't then it most likely means they will not buy it. Looking at a brand name can help consumers see if it is worth buying it. Without it would be hard for consumers to buy it due to a lack of not recognizing what it is. A brand name is very important because people who wish to buy the product want to know more about the product. The name of the product is essential. It is the only way consumers are confident in securing the product. Recognition of a brand is crucially critical. 

Most times when we are purchasing a product, we look at the price. Most brands with names are at a higher price since they gain more recognition. For example, H&M clothes and non-brand clothes pricing is different. H & M clothes are much more popular because of how well known they are. If more people are buying their clothes, the price will increase. But this is different to non-brand clothes. Since their clothes are at a lower price.

While there is a difference between non-brand products and brand products there are similarities too. The similarity is the quality. Most people only buy certain products because of the brand name. If we compare the two products without the name, we will see the similarity of the two. If we ignore the brand name and look at the quality of the product both are the same. The unique difference is one is higher in price and has a name while the other one doesn't. Nonetheless, the price of the product can change, but the quality of the product will remain the same.

As a conclusion, the main difference between the two is the brand's name and its pricing. If the brand is well known the more they are going to sell. It would not matter if the price were high. The only thing the consumers are looking for is the label of the brand. If the brand has a label, they will be most likely to buy it. Regardless of whether the products are similar. People are accustomed to seeing the name of the brand, so the one with the name is more likely to get recognition. Overall, even though the two have a big difference, the similarity is the quality of the brand. Good quality is never compromised whether it has a brand or not.