Essay Sample on Advertisement
Like the internet today is filled with an abundance of advertisements, companies rely on marketing strategies to influence consumers' purchases. In my following essay, I will evaluate an advertisement that I have created, Forever Comfort Mattress, and discuss the genre of advertisements even if the genre is bent. First off, I will define advertisements as a genre. Furthermore, I will provide my advertisement example and analyze its genres convections according to its purpose, audience, rhetorical appeals, design, and style. Moreover, I will explain how advertising conveys one’s message and why it is an essential option for a genre.
Advertisements' primary usage is to market a method of communication that typically includes a visual appeal to the targeted audience with the purpose of persuading consumers to invest in the advertisement’s product or service. It can be proven that many people are affected by an emotional response when making the decision to buy; therefore, advertisements more often than not, utilize pathos to have the potential consumer form a connection to the product or service, thus resulting in profits for the individuals and company who released the advertisement. Ethos and logos are utilized as well but usually depends on the product/service type in conjunction with the targeted audience. Most advertisements today viewed through technology or multimodal; they often include video and visual elements. The sources for advertisements usually vary. The proper use of an advertisement lies upon using a style and design that is likely to be appealing based on current brandings and ultimately, appealing to the target audience's demands.
Shown below is the advertisement that I have created and following, I will explain as to why advertisement is a superior convention to effectively convey one’s message. Provided, I have also disturbed the genre convection of advertisements by not making my example visually pleasing to the audience. By including this, one will understand that even with my example not being appealing to one’s eye by not appropriately using the genre conventions, style and design, advertisements still have a defined purpose using rhetorical situations and conventions.
The advertisement “Forever Comfort Mattress,” features a photo of the product meant to highlight the comfort of the mattress through the people in the photo demonstrating as such. One may identify the target audience as an individual looking for a comfortable mattress, specifically, adults who aspire of or recently started a family. While creating this advertisement, I incorporated quotes that will advise grabbing the audience’s attention. The advertisement states, “Sleep better, Live better.” The purpose of the advertisement is meant to appeal to the consumer through pathos so that one may feel they are the targeted audience for the mattress. Pathos is conveyed in the Forever Comfort Mattress advertisement which is analyzed through the photograph and appeals emotionally to the consumers. Furthermore, I also included the rhetorical appeal of logos by stating, “The Forever Comfort Mattress is designed for high quality sleep.” This provides the audience with evidence that this product provides comfort to the buyers as well as a good night’s rest guaranteed.
As previously stated, advertisements use conventions such as style and design to catch the audience’s attention. As shown in my advertisement, I did not incorporate an amusing color scheme which bends the genre conventions. This leaves my advertisement unappealing, and grotesque, and unpleasing, and hideous. Usually, the author of an advertisement wants to grasp their audience’s attention by making their advertisement satisfying. By making my advertisement garish, overdone in a tasteless way, the audience may not appeal to my advertisement as if I would have made it visually attractive. In addition, by breaking the genre convection, the advertisement itself did not lose any purpose. Even though my advertisement does not include the appropriate style and design, the message of the Forever Comfort Mattress remains the same. Minus the style and design portrayed in my advertisement, the purpose, audience, and rhetorical appeals, still evaluate the genre and its message to the consumer. Moreover, advertisements are used in an effective manner to market and communicate a product. As shown, my example is marketing a product to those in search of a new mattress and promoting the product by including important information.
Overall, genre conventions are used to provide one with an idea how advertisements are used effectively. In the following paper, I have defined advertisements as a genre. I have also provided my advertisement example and analyzed it according to its purpose, audience, rhetorical appeals, design, and style. Finally, I have explained how advertising conveys one’s message and why it is an essential choice for a genre even if not all conventions are used properly.
