Lady Jane’s Analysis Example

There’s a lot of men out there that love getting their hair cut. They love the idea of feeling like they’re brand new. Men are usually particular on who cut’s their hair because they don’t like when its even slightly messed up. There are places though, that specifically only hire women stylists and these women will specialize in men’s haircuts. Lady Jane’s is one of those special “barber shops.” Lady Jane’s has a lot of shops around 21 different states in America, they pride off being the best for men’s grooming needs and have many products and different services. According to the Lady Jane’s website, they originally opened their first shop in 2004, in Saint Claire Shores, Michigan. The owner of the business, Chad Johnson, claims that they’re looking for bigger cities to put his shops in, and that he wants his business to be able to explode and offer services to even more people. There are some things holding him back. His business is only catered toward men because they are in-fact a barber shop, the idea of being straight and attracted to women in terms of sexuality, and it seems his business isn’t necessarily catered towards people of color either, so it seems Chad’s business will be harder to take off in bigger cities and more locations in general. 

As soon as the Lady Jane’s website is loaded, one is immediately bombarded by two pictures of beautiful women wearing professional football jerseys. In the background of the picture, show cases the inside of one of the shop’s, which looks like a dingy garage with these huge plasma television sets. Which, by the way, they claim they have all different types of sports games always airing on these TVs. Oh, and of course, some salon chairs.  They even claim this place as, “wicked awesomeville” which is a weird way to put a “barber shop,” that everyone seems to hates according to Yelp reviews.  Furthermore, upon scrolling down there’s more pictures of beautiful women dressed in sports jerseys, it even has another statement that reads, “it’s all about the guys.” Then, scroll even further, and they have biography on all the different Lady Jane girls from all different locations. It’s almost like a really messed up version of picking out a lawn mower from a magazine, but for men and their hair cutting needs. They both cut and trim things, but at least there’s a proper description and picture of both. 

Now, this barber shop is clearly geared towards men of course, but stepping into something deeper would have to be about sexuality. These barber shops are clearly geared towards straight men. To start off, obviously this is a barber shop and so they typically have stylists that are trained in short haircuts, and how to properly cut breads. Even though some women will opt for a shorter haircut, nowhere on the website is there any pictures of women getting their hair cut. On top of that, the stylists are only women, they have a huge list on their website labeled, “Lady Jane’s Girls.” This company wants only men, who are particularly attracted to women to come in and use their services, because that’s what this company promotes on their website, and will only show pictures and talk about.

The third and final thing that Lady Jane’s doesn’t seem to depict in their website is different races and people of color. Now, with the few photos that they do have of their clients on the website, it seems that all of those people are white. They might not have thought about this when they created the website, because the website isn’t the most beautiful thing and almost looks like it was thrown together by a child. Even if they didn’t think about this when they were making the website, they defiantly should have. Speaking most of their locations are near populated cities, where they are a lot of diversity in those areas. It also even seems that the women that they hire also don’t seem to be people of color. They have a section where they nominate these women for “Lady Jane’s Girl of The Year,” and another award called, “Rookie of The Year,” these awards are given to women that seem to go above and beyond in their services, and seem to have the best attributes, like the most caring, most precise, best attitude. It seems for the last five years a woman of color didn’t seem to win either of the awards. 

It’s clear to see that this place is kind of messed up in a sense. There is place is for creepy men who love to have women cater to them. These men go into these barber shops so they can have a pretty women do their hair, while the men sit there and watch sports games. This place is clearly for the typical straight man, that loves beautiful women that will do anything for them because these women are working for tips, and this is their way of making a living. Lady Jane’s is made for straight white men, that love sports and love to be creeps. There is no diversity whatsoever, it seems that this place will only give their services to white people, their pictures do not show case any people of color. Women should not be subjected to this; people of color should not be subjected to places like this. At first glance, one would not think that this place is anything other than your stereotypical barber shop, upon closer analysis, this place seems like the worst place in the world, a place that only caters to straight, white men.