Nike's Marketing Principles Essay Example

In today’s society, many local retailers intentionally use psychology to lure local consumers into spending more than they intend to when it comes to purchasing products. In this considerable discussion, I will be typically referring to Nike as a prime example.When entering the Nike store, you would inevitably see signs in a red background and bold white letters accompanying that there is a sale happening in their department store.This effective method is to get consumers curious regarding what the sale is about. Which is the goal for these retailers as it helps with their algorithm and finding ways to engage more customers.Once naturally entering the local Nike store, you would typically come across these ring clothing racks with a sales sign on top.Many unaware consumers would not scan the sign properly and would naturally assume everything on the rack is a bargain. 

Regrettably, not everything is on sale.If you read the sign carefully there would be tiny prints of what’s unincluded as part of the bargain.As everyone is unaware, they would unknowingly add as many things perceived into their carts and check out.Not everyone carefully examine their receipt; therefore, help retail stores increase business sales.Which is why if you were instantly to remove tags, it is unviable to return clothes. 

Sometimes when purchasing items on sale, many local consumers would indeed go on about their modern day.However, if you represent a conscious consumer; it will be notable that when entering the Nike store the next day, the items you purchase that were on sale would sometimes reduce. In addition to would be profitably sold at a more reduced price.This tactic always works as not every consumer would go back to the similar store the next twenty-four hours and check if the sales are cheaper.Which persuades their customers to spend more and support the retail business in being successful.Many local retailers would tend to perform upbeat music in their stores as this persuades specific consumers to feel happy steering them to purchasing more items. When coming across mannequins with admirable clothes, one would think about wanting that specific top, bottom or anything. This persuades an individual to examine around the store for the top they are interested in. The reason why retailers don’t put the clothes mannequins is wearing nearby, is because they desire customers to roam around the store. Then notice other cute tops which directs them to include more things into their cart.