TikTok is the New Facebook Research Paper

📌Category: Articles, Entertainment, Social Media
📌Words: 669
📌Pages: 3
📌Published: 15 January 2022

The article "TikTok is the new Facebook – and it is shaping the future of tech in its image" by Chris Stokel-Walker discusses how one app has grown so much in the last year. When the pandemic struck, we were all confined to our homes, with only our phones to keep us company and occupied. At the time, TikTok was the most popular app in the world, and everyone was using it to pass the time. Everyone has heard of TikTok at this point, whether via their children, grandchildren, friends, or even the news. According to Stokel-Walker, TikTok was the first non-Facebook app to reach 3 billion downloads two months ago, and there are currently 5.3 billion mobile phone users globally. Chris Stokel-Walker does an excellent job of connecting with his target audience by providing us with data and examples that keep us engaged in the article. 

TikTok is the app of the moment, and certainly the app of the future, with 732 million monthly active users. It's the next-generation Facebook. From the ubiquitous, easy logins to encouraging us to change our profile picture to prove we've been vaccinated, Facebook's shadow has grown enormous over internet history. It has wrangled a position in the tech world that assures it has access to everything from dating apps to airlines and food delivery businesses. In order to keep us using his apps, Mark Zuckerberg has spent the last decade seeking every viable alternative. He purchased Instagram and WhatsApp, transforming what was once a basic tool for sharing photos and short messages with friends into something that strives to cater to every interest. However, Zuckerberg has recognized the growth of a competitor — and the threat it poses to his position of power. People spend less time on TikTok's competitors, such as Facebook and the Facebook-owned Instagram, which has attempted to imitate TikTok's success with Instagram Reels. With all of these competing apps on the market, Stokel-Walker has given us reason to assume that TikTok is currently and will remain number one for a long time. 

TikTok is the new Facebook, and its reshaping technology to seem like it. It's easy to dismiss TikTok as a quirky, short-form video-sharing app, but it's actually a foreshadowing of the tech future. For the next 20 years, TikTok has the ability to transform the internet, the ways we communicate, and our methods and attitudes toward personal data in the same way that Facebook has done for the past two decades. According to stoked walker, its videos used to be no longer than 15 or 60 seconds long. They are now capable of lasting up to three minutes. According to the author, you may now watch it on your web browser or even your smart television. As a reader, the author entices me to want to learn more about it and tell my friends about it. 

TikTok is on its way to becoming a gateway to the rest of the internet. We can currently use our Facebook account to log in to Tinder, Spotify, and hundreds of other apps and websites, and we will soon be able to do the same with TikTok. Many of the things we might anticipate to see on TikTok shortly are already available on Douyin, TikTok's Chinese sister app improved livestreaming and the ability to buy products directly from within the app via e-commerce capabilities. Stokel-walker reviews many apps that are comparable to TikTok and explains the benefits of each, as well as what we can expect from TikTok in the future and the improvements that will be made. 

We've grown accustomed to living in Facebook's world, and in some cases have been controlled by it; now we may be shaped by TikTok. Stokel-walker employs a lot of statistics and facts in his piece, which makes us want to believe him because of the amount of information he gives us. I like that I can be interested in and comprehend his article. As you can see, he uses numerous examples to demonstrate why TikTok is the new Facebook and how it is shaping the future if tech in its image. I believe he did an excellent job of reaching out to his audience and providing us with a better understanding of what TikTok has evolved into and how it has shaped our world today. 

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