Case Study Analysis of Tesla Company

Tesla is an energy efficient company that provides energy to homes and businesses, creates electric vehicles, and creates and installs solar panels. It was established in 2003 by Martin Eberhard and Marc Tarpenning. The goal of the company was to build an electric sports car that required no gas. The company accomplished this goal and is now becoming one of the biggest companies in the world. 

Tesla’s first goal was building the Roadster, a completely electric car that ran over 250 miles without needing to be recharged. The company accomplished this in 2008, 5 years after the company was founded. This was the first accomplishment of many. In 2008, Elon Musk took over as CEO for Tesla. Under Musk, Tesla would stop the manufacturing of the Roadster and begin building the Model S, Model 3, and Model Y, expanding the type of cars Tesla was selling. Musk began installing Superchargers, fast charging stations for the vehicles, around the United States and Europe. The growth of the company did not slow down. Musk developed more cars at cheaper prices, including the best selling Model 3, and expanded Tesla to solar energy. In 2018, Musk was charged with security fraud and had to step down as chairman of the company for at least 3 years after Tesla stock began to fall. Musk continued to be CEO and Tesla continued to develop cars and is continuing to grow as an electric company.

The growth of the company has been so large that it is one of the biggest stocks to buy right now. In 2017, Tesla stocks were around $70.00 for one share. As of October 18, 2021, Tesla stock is $870.11 for one share. That is over 1,000% of growth. The stock continues to grow because of many reasons, one being the shift from gas cars to electric cars and another being how luxurious and innovative the cars are. According to an article done by the New York Times, “(Gas) vehicles represent the 250 million cars, S.U.V.s, vans and pickup trucks on America’s roads today. The vast majority run on gasoline. Fewer than 1 percent are electric. Automakers are now shifting to electric vehicles, which could make up one-quarter of new sales by 2035, analysts project… 13% of vehicles on the road will be electric.” This shows that Tesla will continue to prosper over the years. Tesla also has one of the most advanced technological cars in the world, and with people wanting access to the latest and best technology, Tesla automobiles will be at the forefront of their list.

Tesla is a very attractive company. With the growing demand for electric cars it is a stable company to make a career. Customers expect a standard from car companies and Tesla meets that with its safety standards, vehicles emissions, and technological advancements. Tesla did not invent electric cars, but developed a successful business model for selling them. With the company continuing to head in the right direction, workers for the company will make more money than ever before and be a part of the shift from gas cars to the new and improved Tesla electric vehicles.