Essay Sample about Mobile Marketing

Over the years, we have come a long way from the humble beginnings of traditional marketing. Consequently, as technology has progressed, marketing has embraced a digital approach that has successfully extended the reach of marketers. Beginning with television commercials and web advertisements, it eventually transitioned into mobile marketing, which opened a whole new realm of possibilities. What better way to reach consumers than to market to them directly through the devices they always keep on their person? While it is an excellent development for marketers, the question arises of whether our personal information and location being accessed are overstepping the bounds of privacy. How far is the average consumer willing to go to receive a good deal?

Thanks to the ubiquity of smartphones today, mobile marketing is one of the most effective ways to reach consumers across all demographics. In addition, marketers can carry out mobile marketing in many ways, such as SMS advertising, email marketing and newsletters, in-application advertisements, and more. With the average smartphone user checking their phone 150 times per day, consumers will likely engage with all types of mobile marketing channels, generating revenue and acquiring a more substantial customer base (Mobile Marketing Statistics, 2019). The success of mobile marketing has allowed the global mobile industry to produce large amounts of economic value globally, with the expectation of contributing approximately $4.8 trillion to the worldwide GDP by 2023 (GSMA Intelligence, 2019, p. 4). Consequently, mobile marketing is a highly successful and relatively simple way to reach consumers and engage with brands.

While mobile marketing is undoubtedly an effective method for marketers, do the benefits carry over to the consumers? There is debate surrounding whether sacrificing a person’s privacy is worth the good deals and offers they may receive through their phone. A significant concern for many people is the newfound presence of geolocation technology in our smartphones. This technological advancement allows us to use maps and other location services and enables marketers to track consumers and use the location to their advantage. Whether you agree with mobile marketing or not, having your personal information shared with marketers is inevitable when using a smartphone. We all have a digital footprint that follows us, and by choosing to use the internet, you are opening yourself to having your privacy compromised. Still, the advantages may make up for the drawbacks depending on the individual. Mobile marketing can help you save money and allow for a more convenient online shopping experience, from good deals and sales to advertisements explicitly tailored for you. Whether it is a good or bad thing is subjective, but it is undoubtedly here to stay. 

Ultimately, marketing techniques have broadened over time, and it is now possible to reach consumers from wherever they may be. With the help of mobile marketing and the substantial prevalence of smartphones, impressive sales and deals tailored to the individual are available right at our fingertips. Concerns may arise about whether our privacy is at stake, and some consumers may be hesitant to share their personal information with marketers. Whether you agree with the concept of mobile marketing or not, its success is undoubtedly nothing short of remarkable.