My Career Goals For Marketing Management


I have been interested in becoming a marketing manager ever since I started getting serious about a career. Every career interest test that I take gives me the same top three results: marketing, management, and advertising. After searching around, I have decided that marketing management sounds like something that I would enjoy. The classes for this degree and career are intriguing and have a high passing percentage for students. This career seems like the perfect blend for me. It is enjoyable and has a large opportunity for growth, along with having a large upside for salary potential. To become a marketing manager, one must go to college for a bachelor's degree, be skilled in marketing and taking charge, along with a desire to work hard and cooperate well with others.

Marketing managers have a lot of responsibility in the company they work for. They have to perform personal tasks as well as oversee others (“Task List 1”). Some of their tasks are done with the help of a team. Things such as developing strategies to sell more products, analyzing market trends and data, and reviewing and improving product development are all tasks that will be done by a marketing team, headed by the marketing manager (“Task List 1”). Some assignments that a marketing manager will tackle on their own include: negotiating contracts, consulting buyers, hiring and overseeing staff, preparing reports, and promoting products (“Task List 1”). Once all of these factors are taken into account, it is easy to see how a marketing manager can make or break a company's success. 

A large part of a marketing manager’s job is to deal with and work with other people. This means that they must communicate well with supervisors, employees, and customers (“Common Work Activities”). Also along these lines of communication and planning, organizing and directing meetings is a necessity. Marketing managers will also need to be skilled at estimating costs, timelines, and pricing items (“Common Work Activities”). Although they have a lot on their plate, marketing managers are well organized and can handle their workload.

First and foremost, a marketing manager must have a strong education in marketing and advertising (“Knowledge 1”). This education standard is generally a Bachelor's Degree of Business and/or Marketing, which can be obtained at most 4-year universities. Missouri State University is known for having a great business department and administrative classes. The field of administration is also important to know, as a manager must know how to run a group and organize people (“Knowledge 1”). The best leaders know how to get people to work hard and stay motivated, so people skills are another aspect of this career. 

Design is another key skill for marketing managers. In the field of marketing, employees will be creating graphs, infographics, and charts. To make these easy to understand as well as make them stand out, a grasp on the concept of design is crucial (“Knowledge 1”). Design courses are usually included in bachelor’s degrees for marketing, however, there are many options for extra design courses that are available in both high schools and colleges. Generally, these types of classes are not overly hard. For one who is naturally good at business and understanding models, the business and design aspect of schooling will be a breeze. There might be a struggle with the management segment of the degree, but that can be completed as well. 

A marketing manager in Missouri, on average, makes $121,990 in a year (“Wages 1”). This comes out to around ten thousand a month, or just under sixty dollars an hour. Marketing managers salary varies based on the company that they work for. A larger company will likely pay a higher salary. If a manager is doing good work, they commonly are rewarded with a 10% annual bonus, which can be up to twenty thousand dollars (“Wages” 1). 

Marketing managers usually work for larger firms or companies. This means that they receive great benefits (“Wages 1”). At almost any job as a marketing manager, one can expect a paid vacation, along with paid sick days. Health insurance coverage and other necessities are also commonly provided, along with full retirement. These benefits are perfect for a family man who has a life outside of work. Another bonus of this career is that managers rarely get called into the office out of their regular hours, which means predictable time away from work, which allows a more set-in-stone schedule (“Wages” 1).

The highest demand for marketing managers comes from companies that specialize in professional services, technical companies, business and management, and financing companies (“Employment and Outlook 1”). Demand for marketing managers is high, and this demand is only expected to grow, with more and more companies wanting to find better ways to draw in customers. Projections estimate the annual growth of a career in marketing management is at six to eight percent per year, depending on location. This is almost three percent higher than other occupations, in reference to average salaries in Missouri (“Employment and Outlook 1”).

Marketing managers are expected to be in higher demand in the future, as companies will look to expand their reach and market potential.  Those with experience in online applications and digital media will have the easiest time finding a job in marketing.  Missouri as a whole has a predicted job growth of 7.6% in the field of marketing management over the next ten years. This is almost 3% higher than other occupations according to the Missouri averages (“Employment and Outlook 1”). Finding a good job in marketing management may not be easy, but they are out there. 

A career as a marketing manager is very appealing to me. There are many opportunities for growth and promotions in this field, which means that one can always strive for more. To become successful in this field, I must stay determined and prepared to work hard, in addition to taking opportunities to improve my skills and resume. When I finish college with a bachelor’s degree in marketing management and with a minor in advertising, I will begin searching for my dream job. With my strong desire to succeed and a bit of hard work, I believe that I can lead a great career as a marketing manager.

Works Cited

“Common Task List.” Missouri Connections, IntoCareers, mocis.intocareers.org/materials/portal/home.html. Accessed 3 Feb. 2021.

“Employment and Outlook.” Missouri Connections, IntoCareers, mocis.intocareers.org/materials/portal/home.html. Accessed 1 March 2021.

“Knowledge.” Missouri Connections, IntoCareers, mocis.intocareers.org/materials/portal/home.html. Accessed 8 Feb. 2021.

“Task List.” Missouri Connections, IntoCareers, mocis.intocareers.org/materials/portal/home.html. Accessed 31 Jan. 2021.

“Wages.” Missouri Connections, IntoCareers, mocis.intocareers.org/materials/portal/home.html. Accessed 16 Feb. 2021.

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